888 Holdings and Bragg Gaming Group Sign Global Distribution Deal

Brag & 888 Holdings deal

Bragg Gaming Group is thrilled to announce that it has entered into a global distribution agreement with 888 Holdings, the leading provider of online gaming products and services. 888 Holdings owns well-known brands such as William Hill, 888, Mr Green and SI Sportsbook. This partnership will benefit both companies by increasing exposure for their customers around the world.

Bragg Gaming Group has offices in Toronto, Las Vegas, Reno, London, Ljubljana, Malta and Chennai. The company specializes in content creation, management and delivery for online casino, sportsbook and lottery brands.

The latest agreement will see William Hill bring Bragg’s exclusive content to various markets across Europe. The partnership between the two companies has strengthened after successful launches of Bragg’s content in the UK, Spain and Ontario throughout the previous year. This development promises to bring exciting gaming experiences to players across these regions, reinforcing the brands’ presence and offering a diverse range of entertainment options.

Lara Falzon, president and chief operating officer at Bragg Gaming Group, said: “We are thrilled to announce this exciting new distribution deal with 888 Holdings–including for the William Hill and Mr Green brands–given that 888 is one of the most renowned operators in the global gaming industry.”

Ofir Gal-Mor, Group Head of Content at William Hill and Mr Green, shared his thoughts on the partnership: “We have worked closely with Bragg Gaming since early 2022 and look forward to elevating our partnership further with the addition of their diverse content portfolio to our brands.”

Bragg Studios and the distribution company have joined forces to expand the reach of Bragg’s games, which are available exclusively on the Bragg Studios network. This partnership will give players in regulated markets access to a diverse selection of titles from Bragg’s brands, including Atomic Slot Lab and Indigo Magic, as well as popular games from its Powered by Bragg partners. It will also provide an enriched gaming experience for everyone who visits the Bragg Studios site.

Bragg is preparing to launch its content on a number of prominent brands, including William Hill (UK), Mr Green (Italy and Nordics), and 888casino (Italy).

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James Sawyer
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